Tourism Business Meeting

January update

The new year signals the start of our first full year as Visit North Yorkshire, and we are looking forward to another busy year promoting the incredible businesses and locations in North Yorkshire.

Check out exciting opportunities and useful updates for the months ahead.

Christmas in North Yorkshire

2024 marked our first countywide Christmas campaign, highlighting North Yorkshire as the perfect choice for a festive break with a wide range of markets, memorable days out and unique events and festivals to enjoy.

We’re delighted to share some of our key marketing results and would like to thank all of our partners who took part in the campaign.

Whitby Restaurant Week

Following successful Restaurant Weeks in Harrogate and the Selby area, the inaugural Whitby Restaurant Week will be held from 3 – 9 March, with the aim of encouraging visitors to dine out in a traditionally quiet period.

It’s free to take part, and will be supported by a marketing campaign with Visit North Yorkshire and This is The Coast. Please register your interest below and we will be in touch.

Lights, Camera, Action!

Has your business featured in a TV series or film that we might not know about? If so, we want to hear all about it as part of our Starring North Yorkshire campaign, which will highlight filming locations across the county, inspiring visitors to plan a short break.

2025 Visitor Guide out now

We’re delighted to announce the release of our 2025 North Yorkshire Visitor Guide. Designed to inspire and inform visitors, the guide showcases North Yorkshire as a premier travel destination. The guide will be distributed at major events throughout the year and at key tourist information points and high-traffic areas in targeted regions.

There’s still time to feature in our new 2025 Pocket Guides, produced in collaboration with Offstone Publishing – please contact them directly for more information.

Drop in sessions

Come along to one of our business networking sessions where you can meet the Partnership team and learn more about how we can work together, and connect with industry colleagues.

The first dates have been announced, with further events planned for the coming months:

3 February: Cedar Court Hotel, Harrogate

6 February: Skipton Town Hall

10 February: The Mercer Gallery, Harrogate

11 February:  Newby Hall, Ripon

Yorkshire Hospitality, Tourism & Business Expo

Join us on 4 March at Scarborough Spa for the Yorkshire Hospitality, Tourism & Business Expo, organised by the Scarborough Hospitality Association

Meet a variety of businesses showcasing their products and services, including food and drink, attractions, and service providers. It’s a fantastic opportunity to network and connect with independent providers. Attendance is free – book your spot now!

North Yorkshire Venue Guide

We’re updating our North Yorkshire Venue Guide for 2025/26, showcasing many of the great venues and event spaces across the county that can host conferences, exhibitions and meetings. 

If you would like to be included or make changes to your current listing, please contact us.

Food Safety & Hygiene courses

Visit North Yorkshire is offering a limited number of free Level 2 Food Safety & Hygiene Course licenses for catering establishments across North Yorkshire. These licenses are available to businesses where food is cooked, prepared, or handled, and each business can receive up to two licenses.

To register your business, please contact the

team with your name and establishment details. 

North Yorkshire at Vakantiebeurs 2025

Last week, we joined forces with Make it York, Castle Howard, and the North York Moors National Park at Vakantiebeurs, the Netherlands’ premier travel event. We showcased North Yorkshire to over 70,000 trade and consumer attendees, highlighting our fantastic visitor offerings and gaining insights into the Dutch market’s travel interests.

These events attract attendees from the travel trade, and we are looking for North Yorkshire businesses that can facilitate group visits and accommodation to promote at similar future events. If you are already involved in travel trade activity or can facilitate group visits, please complete the form.

VisitEngland Tourism Superstar

Congratulations to Steve Johnson, Operations Manager at Scarborough North Bay Railway, who has been shortlisted in this year’s Tourism Superstar Award.

Steve’s lifelong passion for trains has shaped his remarkable journey from a young volunteer to an indispensable leader. Voting opens in February, and you can find out more on the VisitEngland website.

Railway 200

2025 marks 200 years since the birth of the modern railway, transforming Britain and the UK, and is being celebrated with the ‘Railway 200’ campaign.

We’re collecting stories and connections about North Yorkshire’s railway history for our website, social media, and press enquiries. Got info to share? Email us at biz@visitnorthyorkshire.com.

Congratulations to Rudding Park whose ‘immersive dining’ restaurant Fifty Two has been featured in the prestigious Michelin Guide just nine months after it was launched.

Swinton Estate are hosting the Yorkshire Sustainability Awards in April which recognise businesses in the region that are making permanent and positive changes to their environmental impact – submit your entry before 24 January.

Also at Swinton, Lucy Pittaway’s vision to create a woodland in memory of the felled Sycamore Gap tree has come to fruition, regenerating part of the estate with new saplings and artistic installations.

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